Stakeholders: Power-Interest Grid

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The advantage of the stakeholder approach is, that a number of acteurs are included, that have influence on a project - from partners to donors. But what then? This model can be used for orientation. It evaluates stakeholders after two criteria

  • power: how able they are to influence your project
  • interest: how they want to influence or to support the project


[edit] 1. Overview

Get an overview over all stakeholders, possible with a Mindmap. Or you start with these helpful questions:

  • Who shows interest in the project idea?
  • Who could show interest?
  • For whom is the project useful
  • Who can contribute or support the project materially or non-materially?
  • Who is against this project idea?
  • Who has influence on the implementation process?

[edit] 2. Analysis

Then examine, how they can be weightened by the two criteria „power“ and „interest“.

Stakeholder Power Interest
John Foundation 4 2
Professor Mair 2 4
Media Partner TV 3 1

[edit] 3. Conclusions

When you analyze this you can draw some conclusions. In example - how to organize the communication with those stakeholders and to what extent you have to share your awareness with them.

+ power, - interest:
keep satisfied
+ power, + interest:
manage closely
- power, - interest:
- power, + interest:

[edit] Source

Adapted from: Andreas Knoth/ Stiftung MITARBEIT: Eigenmittel erwirtschaften - Eine Navigationshilfe für gemeinnützige Träger, Stiftung MITARBEIT, Bonn 2004

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