Dissemination & Exploitation of Results
Therefore the main challenge in your dissemination and exploitation strategy is to explain, how your activity changes the the involved peoples' behavior, your environment, your society, or the world.
 Increase Your Impact
The footing of all are good results or findings. These are often described with the terms impact or outcome. Look as well into the article: PR and social responsibility, explaining, how impact may be integrated in you communication strategy.
|Visibility|| Show you and your initiative:
|Exploitation of results|| Share your experiences, train others, improve procedures and systems:
|Dissemination of results|| Spread and distribute your results:
|Mainstreaming|| Feed your results and experiences into policy, recommendations, or advocacy:
|Multiplying|| Feed your results/products into future activities
Applied source: Making waves p. 10; firstname.lastname@example.org
 During the Typical Project Phases
Most donors expect that already your project description informs about your idea, how your findings and products will be distributed. Dissemination and exploitation takes time and therefore you need to integrate it in your project management from the early planning.
- Develop a Theory of Change, which means your initiative's idea, how your activity changes the world, your local environment or the behavior of your participants.
- Define goals and success criteria
- Checklist: planning of content and dissemination
 Core Activities
- Reflect these goals in your corporate communication and behavior
 After Your Core Activities